Use Our Directory to Find "Hair Salons Near Me"
Business NewsTLDR; In Canada, up to 1 million people look up "hair salon near me" each month and so to solve the issue of trying to find hair salons near you, the Braiders Near Me team, drawing from our experience and relationships in the beauty, cosmetic and personal care industry, has launched braidersnearme.ca, Canada's one-stop shop for finding hair and beauty professionals across the country. Visit our website now to find your next appointment.
Where Are All the Hair Salons in my area?
According to Google, anywhere from 100k to 1 million people rely on their search engine when trying to find a hair stylist or hair salon in their area or a place they're new to. That's over 12 million people searching for hair stylists every year! If you've been on Canada's hair industry scene for any number of years you come to learn that for a lot of stylists, they're idea of promotion is to set up an Instagram page and showcase their work. We don't think there's an issue with this for several reasons. Instagram is a great, free image and video hosting platform with a large user base that makes it easy to reach people of similar interests. The problem is that the platform is designed not as a directory, but as an experience. It's meant to be a place where their users can share experiences through content they generate. You can read more about why you should use more than just Instagram to promote your beauty and cosmetic business.
How this affects the search for hair and beauty salons near you
In short, Instagram and other social media pages can help promote businesses but stylists leave money on the table when they fail to expand their reach beyond these platforms. Go ahead and try searching "hair salons near me" or take it even further and try "best hair salon near me" on Instagram and see the results you get. We tried this with the term "braiders near me in Halifax" and only 1 of the results fit our description! Searching for "braiders in PEI" yielded even worse results.
If you're a hair braider reading this, you can imagine how frustrating this could be for you and your business, right? Now we're not saying everyone needs a TikTok page or a YouTube channel or even a website (though we'd recommend this), no. At some point there's an overload of information and potential clients can't even determine what's relevant. What we're saying is that these platforms are good as they are, and were not designed to be used as a stand-in for websites.
Braiders Near Me - Where All The Hair Salons Near You Hang Out
So that's the story of why we built Braiders Near Me. Instead of mixed results whose relevance is determined by likes, popularity and or content strategy, we figured we'd just make an Instagram that's intended for professionals in the hair and beauty industry. Fun fact, it's actually built on similar core technology! Braiders Near Me allows beauty professionals to make themselves and their services known via a simple and intuitive platform. With the singular focus on improving the search for braiders, hair salons and other beauty services in our communities easier and, to some extent, fairer (you can read more about that here). Now instead of searching through Google and Instagram results, you can simply log on to BraidersNearMe.ca and enter your location to find who and what you need.